Some recently launched new flavors of the candy include Starburst Fruity Slushies in 2013, which has a combination of different flavors. 2006 had the company release a limited edition candy named Starburst Juicy Bursts. For instance, the Starburst Squirt product was launched by Mars Australia in 2003, which had a liquid center jelly. Many other varieties of flavors were released in the following years. Starburst released its Sour Fruit Chews which gave its customers a new flavor to enjoy, proving that Starburst does not always have to be sweet. While Starburst is generally expected to be sweet, the candy was introduced with a twist in 2002. During the time of the popular days of “Pirates of the Caribbean: Dead Man’s Chest”, the Tropical Punch and Kiwi banana flavors were changed to Royal Berry Punch in the honor of the movie. Some of Starburst’s flavors had also been inspired by movies. These included flavors like Kiwi Banana, Mango, Apple and Tropical Punch among others. When the candy first came to America, the manufacturers over there introduced new varieties of the candy. The flavors of the candy have been transforming over time. However several sources of conflicting information claim that the United Kingdom versions of Starburst are vegan friendly and that it was indicated on its packaging. Spoonuniversity published an article where they called Mars and found out Starburst contains gelatin and is not vegan. It came at a time when consumer preferences were taking a shift towards natural ingredients. The company joined the movement of various other companies in that year, who pledged to restrict any use of artificial colors in their products.Īs for if Starburst’s ingredients are vegan and vegetarian friendly, there seems to be some conflicting information about that. The Mars Company decided to change the ingredients of starburst by removing artificial flavoring and colors back in 2016. Starburst does not contain any form of artificial color or flavors. This slogan was introduced by Murray Walker. During its first production under the name “Opal Fruits”, its advertising tag line was “Opal Fruits – made to make your mouth water!”. Earlier, the slogans for Starburst were “Share something juicy” and “Starburst: a pack of contradictions”. As per the recent marketing of the candy since 2014, the slogan stands as “Unexplainably Juicy”. Starburst’s slogan has also varied over time. There are several indicators that Starburst was briefly sold under the name “M&M Fruit Chewies” before it was changed soon after. This was because the brand name of the candy was changed to Starburst, which became its global identity by around 1998. After that, Starburst Jellybeans were launched in the market in 1995 along with Starburst Candy Canes.Īfter the 60s candy became popular, not only in the US but in various other countries, the name Opal Fruits lost its fame and began to fade a bit from people’s recollection. In 1984, Starburst Strawberry Fruit Chews were launched, followed by Starburst Tropical Fruit Chews in 1988 and California Fruit Chews in 1989. The candy then traveled to the US in 1967, under the name of Opal Fruits, where it was eventually renamed Starburst.Īfter the candy’s arrival in the United States, various varieties were launched in the following years. In order to produce the candies on a larger scale, Peter introduced the candies to the Mars Company, which brought them to the UK markets five years later. During that time, there were simpler flavors of the candy which included lime, orange, lemon, and strawberry. According to some rumors, a man named Peter Pfeffer made the originally named version of starburst for the first time in 1961, (with other claims that it was in 1960 or 1959). However, he called the candies Opal Fruits back then. Starburst was invented around the year 1960, in the United Kingdom. However, it wasn’t called Starburst at the beginning. It has been one of the most popular candies in America. It is a fruit-flavored candy that comes in numerous flavors like Tropical, Sour, Very Berry, and Original to name a few. Currently, Starburst candy is produced and supplied by the Wrigley Company, which is a subsidiary of Mars Inc. Starbursts are rectangular pieces of soft taffy-based candy that come in various colors and are individually wrapped. Starburst is advertised as being made with real fruit juice, and the fruity chewy snack has become popular in several countries. Starburst themselves are chewy, interesting to look at, and generally are fruit-flavored. They come as rectangular or “box” shaped pieces of individually wrapped candy in a variety of colors and flavors. Starburst is a soft fruit-flavored candy in the form of a type of taffy. Read About More Snacks, Drinks, And Candy!.Counting The Number And Assortment In a Package Of Starburst.
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