![]() ![]() ![]() Content teams are also experimenting with many other types of content.Īlthough there’s huge potential in this field, there are also significant drawbacks you should be aware of before deciding to implement an AI writer in your work.Īs a rule, every generative AI product touts time savings, cost savings, and automation as key benefits. Popular use cases include social media copy, landing page copywriting, sales and marketing emails, and SEO’d blog posts. More and more businesses are turning to AI writing software and content creation tools for help with short- and long-form content writing. So a tool trained on GPT-3, for instance, will use the network’s 175 billion parameters of data as its foundation, and then its proprietary algorithms interact with those parameters to produce a desired result - in this case, natural-language writing. They’re trained on neural networks (like OpenAI’s GPT-3, DeepMind’s Gopher, or Bloom), systems designed to mimic the human brain and perform complex tasks such as pattern recognition, problem-solving, or storytelling.īasically, these tools take these massive language models and pair them with custom algorithms, creating novel technology specifically designed for writing and content. They do this using a combination of AI technology (such as natural language processing) and proprietary algorithms. Here’s a quick outline of what exactly these tools are, their major use cases, and a few general advantages and limitations - as well as an overview of some tech you might want to consider, from Canva’s new Magic Write tool to ChatGPT itself.ĪI writing and content creation tools automatically produce content based on prompts. So to make things easier, we thought we’d run through 15 of the major players in the AI writing tools and content creation space. īut if you’ve attempted to look into any one of these tools, you may’ve felt overwhelmed and given up entirely (understandable I’ll confess to a certain level of overwhelm in my research for this piece). The rapid adoption of ChatGPT has led to (or at least unearthed) a sea of generative AI tools designed to help us with everything from manual research to SEO optimisation to bonafide knowledge work. When OpenAI released ChatGPT to much fanfare in November 2022, they changed the technological landscape forever - and brought generative artificial intelligence (AI) to the forefront of our collective consciousness. No, this wasn’t written by an AI, but you’d be forgiven for wondering. ![]()
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